A curated experience of NFL athlete-founded brands and ventures
A new concept brought to the 2026 Super Bowl Experience.
Introducing an exclusive experience showcasing athlete-founded brands and the entrepreneurial talent of today’s NFL stars.
Inside the Players Venture Lounge, players will explore and support a curated collection of athlete-built products — from apparel and footwear to beverages, fitness gear, wellness, and lifestyle brands. Select companies will offer items for sale, exclusive drops, and complimentary samples, giving athletes a firsthand look at the innovation happening within their own league.
Designed as a swanky, players-only environment, the lounge blends premium hospitality with great vibes, food, drinks, music, and relaxed networking. It’s not only a platform for athletes with brands to share their work — it’s a space for all NFL players to connect, discover, and celebrate the business ventures shaping today’s athlete culture.
What to Expect
A players-only lounge designed for relaxation and connections. A space where everyone is on the same level.
Exclusivity
No fans, no media, no chaos.
Premium Experience
Music, lounges, food & drink, complimentary partner products + curated athlete swag bag
Honest Connections
Authentic conversations in a controlled, comfortable setting
The only room during Super Bowl week built for players, by people who understand players:
Spotlight your brand
Build meaningful connections
Access exclusive products and experiences
Enjoy a private hangout away from the public
High-value. High-impact. Highly exclusive.
Why It Matters
For Players With Brands
A turnkey pop-up opportunity for athlete-owned ventures. Each brand receives:
A dedicated 6’ x 6’ activation footprint | Full staffing support—your team can run the space, or we can handle it | Ability to sell, sample or gift products | Power, WiFi, tables, and display support included. You show up as the founder. We take care of the logistics.
For Players Without Brands
You don’t need a venture to be part of this. Players are invited to:
Hang out in a chill, private, players-only environment | Discover new products, ideas and innovation from fellow athletes | Meet founders, investors, creatives, and operators in a relaxed organic way | Get inspired for future business ventures | Enjoy a premium space to escape the crowds during Super Bowl week. It’s the best room to be in—even if you’re not launching a brand (yet).
For Agents, Managers & Brand Teams
If you represent an athlete with a brand they’d like to showcase — or if you’d like to request access on their behalf — please complete the form below.
This will begin the process of securing their spot in the lounge.
THE ASK
We’d love to have you in the Players Venture Lounge. Here’s what happens next:
If you want to showcase your brand
Connect us with your team so we can plan your booth design, activation flow, product display, and staffing needs. We’ll make it turnkey and tailored to your vision.
If you’re attending without a brand
You’re invited. Bring your +1 and enjoy a private, athlete-only space with music, lounges, food, drinks, and exclusive vibes.
RSVP + Request Access
Players can RSVP directly. Non-players — including agents, managers, and brand teams — may request consideration for entry.
All guests, including +1s, must be approved.
Guest List Deadline
The final approved guest list (excluding brand activation teams) will be finalized by January 30th. Event details — location, timing, check-in, and logistics — will be sent immediately after.
Whether you’re showcasing a brand or just coming to vibe, this is your space; exclusive, elevated, and built for NFL players only.
WE HOPE TO SEE YOU THERE
Our Partners
